Episode 23: Understanding Facebook algorithms (for authors!)
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In Episode 23 of Beyond Writing, host Dachary Carey gives you a crash-course in understanding Facebook algorithms; specifically, how they’ll impact your author career as you use Facebook for social engagement and advertising.
We’ll walk you through:
Facebook Page algorithms, including:
- Organic reach
- Boosted posts
And we’ll explore Facebook’s advertising algorithms, and give you details on things like:
- The factors that go into Facebook’s cost-per-click (CPC), including:
- Audience size
- Audience activity
- Ad relevance
- Placement
- Frequency
- Scheduled posts
- How much is a “good” CPC?
- Benchmark “ideal” CPCs
- Identifying a reasonable CPC based on your objective
- Factors beyond CPC, including read-through and lead generation values
- Tips on deciding whether the CPC is worthwhile for you, and when you might want to run a negative value Facebook ad
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