Episode 23: Understanding Facebook algorithms (for authors!)

In Episode 23 of Beyond Writing, host Dachary Carey gives you a crash-course in understanding Facebook algorithms; specifically, how they’ll impact your author career as you use Facebook for social engagement and advertising.

We’ll walk you through:

Facebook Page algorithms, including:

  • Organic reach
  • Boosted posts

And we’ll explore Facebook’s advertising algorithms, and give you details on things like:

  • The factors that go into Facebook’s cost-per-click (CPC), including:
    • Audience size
    • Audience activity
    • Ad relevance
    • Placement
    • Frequency
    • Scheduled posts
  • How much is a “good” CPC?
    • Benchmark “ideal” CPCs
    • Identifying a reasonable CPC based on your objective
    • Factors beyond CPC, including read-through and lead generation values
  • Tips on deciding whether the CPC is worthwhile for you, and when you might want to run a negative value Facebook ad

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