Episode 7 – How do I find my audience?

In Episode 7 of Beyond Writing, host Dachary Carey and guest host Kay Rhodes talk about some of the ways you can find your audience. We’ll touch a little on why this is important, and then give you four different ways you can begin this process, including practical, actionable ways to begin identifying your audience.

In these exercises, we’ll talk about:

  1. Comparable books
  2. Comparable authors
  3. Persona-based marketing
  4. Traffic and metrics

Some sources you can use as you do your research include:

Another source we forgot to mention in the podcast, but is a good place to research comparable books, especially if you’re a more visual person, is:

Next week, we’ll look at ways you can reach that audience. Keep in mind as you work on identifying your audience that your goal is to market your book to them.

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